About | BlueMinds Consulting
Your vision and passion set the course for your whole company
Our job is to put your vision into motion and bring it to life
Your vision and passion set the course for your whole company
Our job is to put your vision into motion and bring it to life
Buckminster Fuller
We are passionate about what we do !
Our mission is to translate your vision into innovative and leading initiatives to create sustainable value to your business.
Our objective is to lead and grow premium & livestyle brands on the international scene.
We bring fresh industry insights, marketing expertise, operational experience and technical skills to enter new markets, develop new business models, grow your business to the next level.
We talk primarily to medium sized and SMEs companies and work with you to elaborate bespoke strategical and tactical solutions.
We are experienced business executives specialised in marketing, business development and data intelligence.
We are Blueminds !
Whether you’re looking to hire us as your strategic partner or just have a question, fill out the form and you’ll hear from us within one business day – if not sooner.
Blue Thinking Environment fuels growth for brands, allows new space to reveal each brands’ uniqueness, delivers strong pilars to innovate
Maximize your international reach and generate incremental revenue
We help you identify strategic and tactical opportunities and to access new markets.
Our strong retail expertise (multi channel, sourcing and negotiation), we build relationships to establish your product in the relevant market place.
Strengthen your marketing strategy and plan for sustainable growth
We work with you to frame a sustainable marketing strategy which clarify the “why”, structure the objective and envision “how” to implement it.
We develop new strategies and revamp brands both in mature and emerging markets.
We work with you to build the best story telling as a strategy of business – defining your value proposition, go to market strategy, brand positioning and image to the outside world.
We help you to communicate, connect with and engage with your target audience and ultimately sell your products and/or services.
We also provide advisory to set up the optimum structure and resources qualification needed to deliver this strategy.
Innovate with your communication strategy, including digital and social media
Create an edge within a competitive environment is even more complex and challenging than it used to be, including measurable and accountable around driving business goals.
We work with you on a communication plan and strategy aligned with your strategy and business goals.
Digital medias lead companies to build deeper, more meaningful and lasting relationships with their audience.
We work with our clients on building the relevant content through fine-tuned Inbound marketing strategy.
We create content specifically designed to appeal to your dream customers, attract qualified prospects to your business and keep them coming back for more.
Understand, measure and monitor their customer journey
We use analytics to help you focus on customers in ways that will benefit your company even more.
With the proliferation of channels (online, mobile, written media, social media, stores, …) bouncing from channel to channel, consumers leave traces, meaning data.
We work with you on a clear direction to create a holistic vision, driven by digital strategy and execute it step by step.
Interconnecting analytics from several sources (internal, social, CRM) we compile and generate data driven marketing insights. This is about creating a 360 customer view.
These insights will be turned into customer-centric marketing and sales actions, optimizing your return on marketing investment and fine tuning your business strategy.
Maximize your international reach and generate incremental revenue
Strengthen your marketing strategy and plan for sustainable growth
Innovate with your communication strategy, including digital and social media
Understand, measure and monitor your customer journey
Maximize your international reach and generate incremental revenue
We help you identify strategic and tactical opportunities and to access new markets.
Our strong retail expertise (multi channel, sourcing and negotiation), we build relationships to establish your product in the relevant market place.
Strengthen your marketing strategy and plan for sustainable growth
We work with you to frame a sustainable marketing strategy which clarify the “why”, structure the objective and envision “how” to implement it.
We develop new strategies and revamp brands both in mature and emerging markets.
We work with you to build the best story telling as a strategy of business – defining your value proposition, go to market strategy, brand positioning and image to the outside world.
We help you to communicate, connect with and engage with your target audience and ultimately sell your products and/or services.
We also provide advisory to set up the optimum structure and resources qualification needed to deliver this strategy.
Innovate with your communication strategy, including digital and social media
Create an edge within a competitive environment is even more complex and challenging than it used to be, including measurable and accountable around driving business goals.
We work with you on a communication plan and strategy aligned with your strategy and business goals.
Digital medias lead companies to build deeper, more meaningful and lasting relationships with their audience.
We work with our clients on building the relevant content through fine-tuned Inbound marketing strategy.
We create content specifically designed to appeal to your dream customers, attract qualified prospects to your business and keep them coming back for more.
Understand, measure and monitor their customer journey
We use analytics to help you focus on customers in ways that will benefit your company even more.
With the proliferation of channels (online, mobile, written media, social media, stores, …) bouncing from channel to channel, consumers leave traces, meaning data.
We work with you on a clear direction to create a holistic vision, driven by digital strategy and execute it step by step.
Interconnecting analytics from several sources (internal, social, CRM) we compile and generate data driven marketing insights. This is about creating a 360 customer view.
These insights will be turned into customer-centric marketing and sales actions, optimizing your return on marketing investment and fine tuning your business strategy.
Based in South Brussels-Belgium, we offer a flexible structure working in open architecture
We are proud to work with a network of experts joining the core team according to client's needs and specifics
We build tailor made solutions for our clients, so is our team !
Marketing, Retail, Business Development
Bio
Claire Baillet is a marketing executive with global seasoned experience in turning premium brand around in Lifestyle, design and in the retail industry.
Over the past 25 years, Claire has developed strong expertise in channel management, product development, design, branding & marcom.
She has a proven track record in increasing customer retention, expanding market share and driving revenue.
Claire held strategic level positions both in BtC and BtB, launched global brands in Asia, US, Europe and emerging markets but is also at ease with driving local strategy, including media plan across digital and social media.
Beside her marketing expertise, she has also gained some Key account management experiences on a European level in the food industry.
Claire has collaborated with
Samsonite / American Tourister / Interface / Value Retail / Carrefour ...
Master Class
Claire gives marketing lectures to young entrepreneurs in the executive program at Mode and Design Academy - Brussels' fashion, design, luxury, perfume & cosmetics Management School.
Conference
Claire is a regular invited speaker within the European institutions.
- Invited speaker at European Commission - Tourism summit - How can Tourism benefit from creative and art industry.
- Invited speaker at the BCECC (Belgium Chinese chamber of commerce) sharing her successful experience in working with Chinese customers.
|Contact
Blue Minds Consulting is a marketing and business development consulting firm.
BMC helps develop new strategies, revamp brands both in mature and emerging markets, optimize retail channel, provide 360° communication advices and foster digital strategy for growth.
BMC has a strong expertize with Lifestyle and premium brands, Design, retail and FMCG.
Tel: +32 475 77 88 84
email: info@bluemindsconsulting.com
BlueMinds Consulting
Avenue Brugmann, 30
Brussels - 1060
Belgium
© 2016 Blueminds Consulting